FAQ

We recommend a structured approach for tracking both training and nutrition to ensure consistent progress. Our clients use a shareable spreadsheet to track exercise history, including sets, reps, and weights, which ensures progressive overload. We monitor nutrition adherence through macro tracking (if applicable) and weekly check-ins. Some clients track macros, while others follow a set meal plan. The spreadsheet also tracks weight, nutritional intake, and other metrics. Clients who consistently track their progress tend to see the best results.

Our programs are tailored to each client’s physique and goals, with a primary focus on progressive overload to drive growth. We utilize video reviews and analyze training data to ensure proper form and execution while progressing in key lifts. Jay, our head trainer, specializes in glute hypertrophy and offers additional support for contest prep clients, including in-person sessions to optimize form and intensity.

We take a highly individualized approach to training and nutrition. Each client’s program is customized based on their specific goals, body type, experience level, and any unique preferences or challenges. Whether the goal is fat loss, muscle gain, or contest prep, we ensure the program is aligned with the client’s needs. We also adjust nutrition and training regularly based on progress and feedback, ensuring the approach is always evolving for optimal results.

Glute hypertrophy training focuses on exercises and techniques that specifically target the glute muscles to promote growth and strength. This type of training often includes exercises like hip thrusts, glute bridges, squats, and lunges, with an emphasis on proper form, volume, and progressive overload. Jay, our head trainer, specializes in this area and offers in-depth expertise for clients looking to enhance their glute development, particularly those who compete in Bikini or Wellness — where glute shape and density is key.

During weekly check-ins, we track various metrics such as weight trends, measurements, training/cardio data, nutrition adherence, recovery, and digestive function. For contest prep clients, we also track progress through video and photo updates. We provide detailed guidelines for check-ins to ensure consistency, so we can assess progress accurately and make informed adjustments

We believe in full transparency with our clients. We explain the rationale behind programming decisions, including exercise selection, nutrition changes, and other recommendations. We encourage open dialogue to ensure clients understand and are informed, helping them become better athletes in the process.

Clients complete a weekly check-in form, which includes video/photo updates (with increased frequency for contest prep clients closer to showtime). We adapt the structure based on each client’s preferences—some prefer minimal check-ins, while others seek more frequent communication, daily messaging, or video calls. Our coaching structure is flexible and designed to provide as much or as little support as clients need to reach their goals.

Our retention rate for competitive clients is high, with many returning for multiple seasons. Some clients have been with us for over three years, and we’ve helped athletes reach national-level competitions, with many making first callouts at regional and national shows. For lifestyle clients, retention depends on individual goals, with some staying for years and others focusing on short-term objectives.

We take an education-first approach regarding PEDs and peptides. While these are common in the industry, especially among advanced competitors, we don’t push their use. We work with both natural and non-natural clients and do not recommend PEDs for beginners. For more advanced clients, we’re open to discussing PED use and provide information to help them make responsible decisions based on their goals.

We prioritize recovery, gut health, and hormonal balance, especially for women in competitive prep. We incorporate deloads, gut health protocols, and closely monitor bloodwork and hormones. After a prep, we take the post-show health phase very seriously, ensuring that any issues are addressed and that clients are brought back to optimal health before starting a new prep.

We prefer structured programming blocks with specific short-term goals, rather than relying on endless bulking and cutting cycles. This approach helps optimize progress, adherence, and motivation. We track trends in data points and visual changes to ensure long-term progress aligns with our clients’ larger goals.

Maxine is an IFBB Bikini Pro Olympian with 10 years of experience in the fitness, competition, and coaching industry. She earned her IFBB Pro card in 2018, graduated with a degree in Food, Nutrition, and Dietetics in 2021, and competed at the prestigious Mr. Olympia in 2024.

Jay has 10 years of personal training experience, with a background in soccer and military training. He has been an active member of the competition community since 2019, first competing in Men’s Physique and more recently transitioning into bodybuilding.

Maxine has an impressive track record in the competition world. She earned her IFBB Pro card in 2018 and went on to place first callouts at all subsequent pro shows she entered. She earned her qualification to compete at renowned Mr. Olympia in 2024 by winning the Toronto Pro Show, marking a major milestone in her career.

Maxine graduated from university in 2021 with a degree in Food, Nutrition, and Dietetics, providing her with a solid foundation in nutrition, which complements her extensive fitness and coaching expertise.

Jay has been a personal trainer for 10 years and has been actively involved in the competition scene since 2019. He began his competition journey in Men’s Physique and has since transitioned into bodybuilding.

Jay has a diverse background that includes personal training, soccer, and military training. His experience across various disciplines has shaped his approach to fitness and bodybuilding.

With their combined experience in fitness, nutrition, personal training, and competition, Maxine and Jay offer expert coaching that is tailored to your specific goals. Whether you are looking to improve general fitness, compete in bodybuilding or bikini competitions, or get expert nutrition advice, they provide a well-rounded and knowledgeable approach to help you succeed.

Maxine’s deep knowledge in fitness, nutrition, and competition, paired with Jay’s diverse training background, ensures that clients receive personalized guidance and expertise that supports both short-term results and long-term fitness goals. Whether you are new to fitness or have experience in competition, their backgrounds help you progress effectively and safely.

Absolutely! Maxine and Jay both have extensive knowledge and experience in general fitness training and nutrition coaching. They can help you achieve a variety of fitness goals, whether it’s weight loss, muscle gain, improving athletic performance, or maintaining a healthy lifestyle. Their coaching is adaptable to meet your individual needs.